Case study · 001  ·  Healthcare · Orthopedic · Latur

How we put Dr. Shashikant Kukale
at the top of Google —
and inside the AI Overview.

A 12-month engagement spanning website, SEO, and patient-facing video. The goal was simple: when someone in Latur Googles their orthopedic problem, Dr. Kukale's name should come up first. Today, it does — for the surgeries that matter most, his name appears even inside Google's AI-generated answer.

Practice
Dr. Shashikant Kukale, Orthopedic Surgeon
Location
Latur, Maharashtra
Live site
drshashikantkukaleortho.com →
#1
Featured in Google's AI Overview for best hip replacement doctor in Latur
#1
Featured in Google's AI Overview for best knee replacement doctor in Latur
AI
Google generates a positive bio summary when prospects search his name
50+
Patient-education Reels — many in the 5–16K views range
The Results
Real screenshots.
No metrics theatre.
Everything below is a screen capture from a signed-out Google session in Latur, taken in the last 30 days. Hover any image to open the live page.
Proof 01 · Google · Latur

Top of the AI Overview for "best hip replacement doctor in Latur."

Hip replacement is one of the highest-intent orthopedic searches a Latur patient can make. Dr. Kukale's name now appears inside Google's AI summary itself, plus as the leading sitelink card on the right.

AI Overview · 1st mention Sitelink card · top right
Visit the live website →
Visit site ↗ Google search results showing Dr. Shashikant Kukale named first in the AI Overview for 'best hip replacement doctor in Latur'
Visit site ↗ Google search results showing Dr. Shashikant Kukale named first in the AI Overview for 'best knee replacement doctor in Latur'
Proof 02 · Google · Latur

And again, for "best knee replacement doctor in Latur."

Two of the highest-value surgeries in orthopedics — both surfaced under one practice. Compounding visibility is what SEO done right looks like.

AI Overview · 1st mention Sitelink card · top right "Top rated" filter
Proof 03 · Google AI Overview

Google itself describes him as "a prominent orthopaedic surgeon in Latur."

When someone searches Dr. Kukale's name, Google's AI now generates a clean, authoritative bio — pulling from the website pages and content footprint Aregs built. This is the kind of digital reputation that takes years to build organically.

AI-generated Sources: drshashikantkukaleortho.com + 4
See the full website →
Visit site ↗ Google AI Overview describing Dr. Shashikant Kukale as a prominent orthopaedic surgeon in Latur
Proof 04 · Patient-facing video

Reels patients actually watch.

50+ Reels published across Facebook and Instagram in Marathi, Hindi and English. Patient-first content built for the feed — explainers, post-surgery care, condition Q&As. Many videos in the 5–16K views range. Compounding reach, low cost per view.

16K
Top-performing Reel view count
5–10K
Typical Reel view band
50+
Reels live and growing
3
Languages: Marathi · Hindi · English
Watch the Reels feed →
Watch ↗ Facebook Reels feed for Dr. Shashikant Kukale Ortho showing view counts on dozens of videos
Proof 05 · The foundation
A website built to actually convert.
Rebuilt from scratch — fast, SEO-clean, mobile-first. Trust signals, clear CTAs, and a booking flow that makes appointments effortless. Click through to see it live.
Visit live site ↗ Homepage of drshashikantkukaleortho.com, showing the hero section with Dr. Kukale's photo and tagline
The playbook
What we actually did.
Same four-piece system we'd propose for your practice — clinic or hospital alike. No black-box magic — just consistency, repeated for twelve months.
01

Website

Built from scratch — fast, mobile-first, SEO-clean. Trust signals, clear booking flow.

02

SEO

Keyword-targeted pages, structured data, local intent. Built for AI search, not just blue links.

03

Reels

Weekly patient-education Reels in regional languages. Designed for the feed, not the website.

04

Social

End-to-end Facebook and Instagram — calendar, captions, posting, community replies.

Could be your practice next

We'd like to build this
for your practice too.

The same four-piece system — website, SEO, Reels, social — built around your specialty, your patients, and whether you're running a single-doctor clinic, a multi-specialty hospital, or somewhere in between. Reach out for a quick call and we'll walk you through what the first 90 days would look like for you.

Message on WhatsApp → Or email muskan@aregs.in
Brand Consultant
Muskan Priya
WhatsApp / Phone
+91 8294 915 852
Email
muskan@aregs.in
WhatsApp now Call now